Your WordPress website design is one of the most important elements of your business and brand. It represents who you are and what you offer to your audience. A well-designed website can help establish credibility, increase brand awareness, and drive conversions.
Establish Clear Website Goals
The most important information you need going into WordPress website design is this: your website design aims to convert visitors into leads.
This means that your website needs to be user-friendly, easy to navigate, and visually appealing, as this is what will convert your visitors. These aspects should ultimately, lead them to your call-to-action which will be the crux that will finalise the conversion.
Keep it Simple but Professional
As many brands learn the hard way, your website design should be simple but professional. Meaning not overly complicated as you should keep in mind that visitors are not there to marvel at your website design, but to find information or make a purchase.
Ensure Responsive Loading Speed
The loading speed of your website is crucial. Studies have shown that slow-loading websites lead to high bounce rates, as visitors quickly lose patience and move on. You typically have 15 seconds before the visitor clicks off; make them count.
Match Your Branding
Your website must consistently present a strong visual identity that reflects your brand and messaging. Ensuring your typography, colour palettes, and design elements are consistent with your brand image will be crucial to establishing legitimacy and growing your brand.
Responsive Website Design
Over 75% of visitors will be mobile - meaning you must optimise your site for all devices, not just computers.
Considering these essential website design factors when designing your website ensure your website is visually appealing and effective in increasing leads. Also known as the better website.
