Website Migration SEO
A new website should not cost you your traffic.
Most rankings are lost during a redesign, not before one. URLs change, redirects get missed, and the traffic you spent years building disappears in a weekend. We handle the SEO side of your migration so the new site launches with everything the old one earned.
What actually goes wrong
Most rankings are lost during a redesign, not before one. URLs change, redirects get missed, and the traffic you spent years building disappears in a weekend. We handle the SEO side of your migration so the new site launches with everything the old one earned.
What's included
Pre-launch crawl and baseline We crawl and record the existing site before anything changes. Every URL, every ranking, every traffic source. If something moves after launch, we know exactly what it was.
Redirect mapping Every old URL mapped to its closest match on the new site. One to one where possible, sensible fallbacks where it is not, and no chains or loops.
Staging checks We review the new site before it goes live. Indexation settings, canonical tags, heading structure, metadata, internal links and structured data all checked while fixing them is still cheap.
The launch-day essentials Confirming the staging site is not left blocking search engines, sitemaps submitted, Search Console configured, and redirects verified as live and returning the right status codes.
Post-launch monitoring Thirty days of watching crawl errors, index coverage, rankings and traffic, with fixes made as issues appear rather than after they have settled in.
A written record What moved, what was redirected, and what to watch. Useful for you, and useful for whoever touches the site next.
Will I lose rankings when I redesign my website?
Only if the migration is handled badly. Rankings are attached to URLs, not to designs. If every old URL redirects correctly to its replacement and the new site is technically sound, most sites hold position and some improve. Sites that skip redirect mapping commonly lose a large share of organic traffic.
Do I need this if my URLs are staying the same?
Often yes. Content changes, template changes, heading structure and internal linking all affect how pages are understood, even on identical URLs. A platform change can also alter canonical tags, sitemaps and page speed. Same address, different building.
When should migration SEO start?
Before the new site is built, not after it launches. The most valuable work happens during the design phase, when URL structure is still being decided. Coming in after launch means diagnosing damage rather than preventing it.
How long does recovery take if a migration has already gone wrong?
If it is caught within a few weeks, most sites recover within one to three months once redirects are in place. Left longer, recovery takes longer, because search engines will have re-crawled, dropped old URLs and re-evaluated the site. Faster is always cheaper.
What does it cost?
Pricing depends on the size of the site and how many URLs need mapping. Small brochure sites start from $950. Larger sites with deep content or product pages are quoted on scope. Every quote is fixed before work starts.
Who it's for
Anyone redesigning, replatforming or restructuring a site that already gets organic traffic. That includes moving to WordPress from another platform, moving between WordPress themes or builders, changing domain, or merging multiple sites into one. If your current site brings in customers from Google, it is worth protecting.
